There are many benefits of organising an outdoor exhibition particularly when the events involved products and services which are connected the outdoors. Gardening shows, boat shows, horticultural shows and exhibitions which might for example also include off-road vehicles or other mechanical products. Without question there is a demand and need for outdoor exhibitions, whilst at the same time there are extras considerations to consider such as the weather, the type of exhibition stand to use and also entry points to the exhibition area.

An exhibition is one of the best ways to present, demonstrate and publicise one's products and services to the right audience and outdoors, it can also help to create a more relaxed atmosphere, which works to strengthen existing business agreements and establish new relationships. The effectiveness of an outdoor exhibition can greatly be enhanced by organising an outdoor related entertainment programme and to provide covered areas for potential inclement weather. Weather is certainly one of the biggest concerns for outdoor exhibition organised and many exhibitors at such events can tell of situations whereby promotional literature and the stands themselves have sometimes struggled during strong winds and rain.

As an exhibitor it is a good idea to talk to an Exhibition stands specialist to specifically rent or buy a weather proof and outdoor banner stand or exhibition stand. Be sure to make arrangements for all weathers for your staff including for good weather. Bottled water and sun hats for example on a very hot summer's day can be as important as overhead cover on a rainy exhibition day.

The location of the exhibition should also be seriously considered before organising it. The ideal location has all the required facilities such as telephone and electricity points, restaurants, broadband connection, car parking and facilities for the disabled. Indoor venues are certainly easier to organise in terms of entry points to the exhibition and for an outdoor event, this might also need serious consideration if you want to charge entry fees.

Whether an indoor or outdoor exhibition, publicity is also an important factor that organisers need to consider and they should spread word about the exhibition in an effective manner. The best way to do this is to advertise in the newspapers, or better still, launch a website regarding the exhibition, issue press releases about it, write articles about it and send brochures and invitations to the exhibitors and other key people well in advance.